In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One essential element of the B2B buying journey is the awareness phase, where purchasers become aware of a proble

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts regarding contemporary B2B advertising and marketing. We go over exactly how the buying trip is currently completely fragmented and the manner in which neighborhood structure can assist marketing exper

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other facts regarding contemporary B2B advertising. We discuss just how the purchasing trip is currently totally fragmented and the manner in which area building can aid online marketers retake control of the exp